AI-Powered Personalization in React Native: Building Intelligent Shopping Experiences at Scale

Modern mobile apps are no longer just front-end interfaces. They are becoming intelligent systems that adapt to user behavior in real time. In retail, this shift is redefining how users discover, evaluate, and purchase products. This talk introduces a practical approach to embedding AI capabilities into React Native applications. It covers how to integrate recommendation systems, personalization engines, and predictive models into mobile workflows without compromising performance. We will explore architecture patterns that connect React Native frontends with AI services, including real-time APIs, event-driven pipelines, and personalization layers. The session will also highlight challenges such as latency, data synchronization, and user privacy, along with strategies to address them. By the end of the session, attendees will understand how to move beyond static app experiences and build intelligent, scalable, and user-centric mobile applications using React Native.