For web developers building in the mobile ecosystem for the first time, deploying cross-platform apps built with React Native can be complex. There are native build hardware and config requirements, signing certificates, app store approvals, app versions, pushing updates, and more. There are multiple tooling options and strategies to consider, including whether to automate and whether to integrate with existing web CI/CD processes. This talk serves as an overview of the React Native-specific deployment considerations. It covers the key differences between mobile and web, how to develop a deployment strategy, and how to evaluate tooling options. We'll cover what makes mobile different, the key components of a mobile deployment process, automation considerations, and toolkit considerations (framework-specific, web CI/CD, or mobile CI/CD options.)